Consumer Insights Specialist

Job Title: Customer & Marketing Insights SpecialistSalary: £36,000 - £40,000 dependant on experience  Location: WFH / Maidenhead (Mon - Fri)  Key responsibilities:To provide social intelligence across product launch, competitor benchmarking, brand health and campaign analysis reporting  You will work collaboratively with stakeholders across the business to deliver flagship products, sharing insights across marketing and product teams, promoting marketing communication by providing consistent analysis across PR, Marketing, digital and media campaigns and supporting the development of the teams analytical capability. You will lead the relationship to develop social listening analysis and reporting tools ensuring requirements are met and delivered as well as providing insights through campaign development and activation from strategy development, target audience identification, performance measurement and reporting plan.  Lead the relationship with HQ teams responsible for the management and development of the social listening analysis and reporting tools  Provide insight to direct customer acquisition strategy.  Constantly developing and enhancing how to utilise both consumer & category insight Provide weekly, monthly reporting and key insights     Role requirements: Good project management skillsStrong data interpretation skillsDemonstrable knowledge in online behaviour metrics, digital marketing channel attribution, technology, customer segmentation and digital trading principles. Proven ability to interpret raw data and produce actionable insight and create function -specific dashboards and executive summariesDemonstrable working knowledge of analytics tagging, scoping and testingAnalytically minded and highly collaborative  *Please note, due to high volumes of applications I can only contact if successfully shortlisted for this position however you will still be notified once other roles of relevancy become available. 

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